39: Data proven ways to transform the way you engage with customers (Jeremey Donovan, SVP Sales Strategy @ SalesLoft)

Jeremey talks about data-driven actionables related to email format, cadences, and more.

Four Actionable Takeaways:

• Use under 100 words for your emails, one word for the subject line.
• Get away from slightly positive or neutral email sentiment. Different leads to Better.
• Only using one communication channel will land you with an 85% lower response rate.
• Do some “secret shopping” based on the problem you solve, and put it in the email.

Jeremey’s Path to President’s Club:

• SVP Sales Strategy at SalesLoft
• Author of five books including the international bestseller - "How to Deliver a TED Talk."

Resources Discussed:

• Buckets: The Prospect Prioritization Technique created by Reisert Consulting
• Vidyard: Free Screen Recording and Video Creation

Focus Areas: Sales Process, Prospecting