Wednesday Dec 23, 2020

32: Giving customers deposits and pushing away to build goodwill (Phil Gerbyshak, Digital Selling Strategies)

Phil Gerbyshak is the master of the give to get. He breaks down everything from storytelling to pushing prospects away to other vendors.


Four Actionable Takeaways:

  • Identify the boundaries to your customers being on your product and refer them out
  • Then, now, how. Before it was this, now it’s this, here’s how you do it.
  • Use typically language when prospects feel they’re the only one with their problem
  • Prep for a few minutes for one persona. Then only dial into 1 persona for an hour.


Phil Gerbyshak’s Path to President’s Club:

  • Speaker and Sales Trainer at Digital Selling Strategies


Resources Discussed:

  • Buckets: The Prospect Prioritization Technique created by Reisert Consulting


Focus Areas: Discovery


Nick and Armand are almost above-average sales reps. They are horrible technicians.

Which is why 30MPC’s go-to podcast editors are Resonate Recordings - reach out to caleb@resonaterecordings.com and mention 30MPC if you wanna edit your own podcast.



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